Content Marketing

Jacqueline Gifford Named New Editor in Chief of Journey + Leisure

Jacqueline Gifford joined the publication for the primary time in 2013. Jacqueline Gifford, born in Japan, lived in such distant locations Saudi Arabia in Philadelphia has been named new Editor-in-Chief of Journey + Leisure. Gifford replaces Nathan Lump who left the Meredith journal's model title final month after serving as a four-year-old. "I believe we’ve […]

Content Marketing

‘Don’t Ask Me How Many Folks I’ve Killed.’ HP Reveals the Terrible Questions Requested to Veterans

Since its launch final 12 months, HP's marketing campaign "Reinventing Mentalities" confirmed how unconscious biases have a damaging influence on skills. Highly effective and shifting adverts focusing on the African-American communities LGBTQ and Latino introduced the issues of every face, together with is on the office or in life . The model continues to deal […]

Internet Marketing

three indicators it’s time to make the swap to account-based analytics

If somebody requested you ways you adopted up, how would you react? It’s doubtless that your reply would appear to be a martech MadLibs recreation. You employ Google Analytics, promoting platforms, advertising automation, your CRM and lots of different instruments to trace, measure and take motion in your advertising information. Your days are spent creating […]

Content Marketing

This Direct-to-Client Haircare Model Simply Offered Its Millionth Bottle, Because of Its Personalized Product

In three years, Perform of Magnificence, a shopper hair care firm, has not solely bought its millionth bottle, however has primarily created 1,000,000 completely different merchandise, every bottle being personalised. Based on Zahir Dossa, CEO and co-founder of Perform of Magnificence, the corporate didn’t even begin advertising and marketing the product till October 2016 (when […]