Content Marketing

You & Mr Jones Acquires Majority Stake in Firm Behind Unilever’s In-Home Content material Studio

As we speak, the worldwide community of "branding applied sciences", You & Mr Jones, has introduced to be probably the most most necessary amongst a collection of ongoing acquisitions within the advertising sector since 2015 launch with the acquisition of a majority stake within the UK firm Inside Concepts Group.

The corporate is finest recognized for its Oliver division, specializing in serving to manufacturers to arrange their very own advertising groups. Clients embrace Google, BMW, 3M, Samsung, Pepsi, JPMorgan and, most famously, Unilever, whose content material group U-Studios was launched in 2016.

The group of London-based funding banks, GP Bullhound

"We’re excited to hitch a bunch that enables our clients to function a variety of merchandise and superb capabilities centered on expertise." stated Simon Martin, founder and CEO. from Inside Concepts Group and Oliver. He added that clients will now be capable to entry "a wider vary of probably the most superior and revolutionary advertising expertise options" via different properties of You & Mr Jones resembling Gravity Content material Advertising Firm. Highway, the 55 information supplier and the Mofilm Creator Community.

David Jones, CEO and former CEO of Havas, stated, "When it was launched in 2015, we determined to disrupt advertising utilizing expertise and create a complete new mannequin for purchasers." He then congratulated Martin 's group for Sensible Creativity Internally, producing a whole lot of tens of millions of in financial savings for international manufacturers. "

In its 2017 annual report, Unilever acknowledged that U-Studios had helped the CPG large save as much as 30% on manufacturing prices, a end result achieved partially by the lowering the quantity of labor outsourced to exterior company companions.

Unilever's basic supervisor, Keith Weed, stated in a press release that his firm was in regard to the radically totally different strategy adopted by Oliver in partnership with its clients, we additionally discovered the nice advantages of working with the expertise enterprise ecosystem You & Mr Jones. "

Oliver Launched in 2004, it at the moment employs greater than 1,500 folks in 36 international locations and generates over $ 150 million in annual income, and its growth has mirrored that of the broader" housing "pattern. which has attracted a rising variety of massive shoppers like Verizon and Coca-Cola; practically 80% of manufacturers now embrace a type of agency-internal company.

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