Twitter has introduced its plans # BrandBowl53 for entrepreneurs wishing to take part within the Tremendous Bowl LII buzz on the app through the match of Feb. three, 2019. That is the second 12 months consecutive for #BrandBowl, a Twitter contest rewarding manufacturers that entice essentially the most commitments through the huge recreation.
Why you need to care For advertisers, the actual Tremendous Bowl competitors takes place at half-time when the general public adapts to catch essentially the most coveted and costly tv spots of 30 seconds of the 12 months . With #BrandBowl from Twitter, entrepreneurs don’t must pay greater than $ 5 million for an official Tremendous Bowl advert to take part in Tremendous Bowl conversations on the app. The truth is, some awards are designed particularly for manufacturers that aren’t official Tremendous Bowl advertisers.
Based on a report by comScore Media Metrix 2017, Twitter is seeing a 19% enhance within the variety of distinctive guests in Tremendous Bowl video games, whereas different social apps are down. On the identical time, information from Crimson Hexagon present that advertisements are essentially the most tweeted matters on match day.
Who can compete? This system is open to all manufacturers of the platform, whether or not it's official Tremendous Bowl advertisers or entrepreneurs wishing to benefit from the Tremendous Bowl's promoting buzz. Twitter signifies that manufacturers wishing to take part should ship an e-mail to their Twitter shopper companions to enter the competition. On Match Day, Twitter will comply with the model's exercise through the Tremendous Bowl and current 5 completely different rewards instantly after the match: #MVP, #Blitz, #QuarterBack, #Interception and a brand new #VideoReplay class.
As of January 21, 2019, manufacturers could like a Tweet from @TwitterMKTG to obtain automated notifications from Twitter when a brand new spot is broadcast in actual time through the Tremendous Bowl. @TwitterMKTG subscribers may also obtain a notification of the Twitter second after every quarter through the match, with the Tremendous Bowl commercials aired through the quarter, in addition to a ultimate notification on the finish of the sport asserting the winners of the # BrandBowl53.
Twitter can also be selling its # BrandBowl53 by sending a @TwitterMKTG meals truck to greater than 30 promoting companies in New York. The corporate says the meals truck will present companies with details about the conversations at this 12 months's Tremendous Bowl, in addition to particular prizes and Tremendous Bowl themed snacks.
"The expertise of a meals truck will result in the invention of public info on Twitter because of the QR codes showing on the meals truck and to the corresponding printouts," Twitter mentioned.
Listing of awards # BrandBowl53. The Twitter # BrandBowl53 awards embody the next 5 classes:
#MVP: Model with the best share of brand-related tweets through the recreation.
#Blitz: model that generated the best pace of most Tweets per minute.
#QuarterBack: Model with essentially the most retweets on a single tweet through the recreation.
#Interception: mark with out an official Tremendous Bowl industrial that generates the best share of branded conversations.
#VideoReplay: A newly added class, the #VideoReplay award will likely be awarded to the model that has acquired essentially the most video views through the recreation.
Twitter additionally awards trade awards to the manufacturers that generate essentially the most conversations through the recreation, honoring entrepreneurs within the following classes: Journey, Retail, Well being, Leisure, Alcohol and Beverage, Telecom Operators, Providers monetary, CPG, auto. and expertise and restoration.
# The BrandBowl53 winners will obtain a collection of unique promoting merchandise, custom-made client search alternatives, and personalised trophies.
Concerning the creator
Amy Gesenhues is Third Door Media's basic project reporter. It covers the most recent information and updates for Advertising and marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning columnist for a number of dailies from New York to Texas. With over ten years of expertise in advertising administration, she has contributed to numerous conventional and on-line publications, together with MarketingProfs.com SoftwareCEO.com and the journal Gross sales and Advertising and marketing Administration. Learn extra articles from Amy.