Content Marketing Sends $220 Million U.S. Artistic Account to Anomaly then chosen Anomaly as an American recording company after an analysis. The company will handle the account from its New York workplace.

Anomaly postponed a request for remark to the client, who has not but responded. A supply with direct information of the difficulty, nonetheless, confirmed the choice, figuring out BBDO and 72andSunny as the opposite two finalists of the assessment. BBDO refused to remark. 72andSunny has not but responded to a request for remark.

The appointment of Anomaly appears to mark a break from a challenge strategy for the shopper.

W + Okay performed the function of authoritative company of the file. The model debuted in 2013, initially at its Amsterdam workplace, previous to W + Okay Portland's 2016 "Marriage of Reserving Between Jordan and Chelsea" marketing campaign starring Jordan Peele and Chelsea Peretti.

After Deutsch's work in opposition to the then-registered artistic company Wieden + Kennedy within the autumn of 2016, separated from W + Okay as a US Artistic Zone within the US in 2017 (whereas working with W + Okay Worldwide) and began working with Deutsch and Joan Artistic on a challenge foundation. Deutsch created a collection of commercials for the model that yr, beginning in February, whereas Joan's relationship appears to have been restricted to at least one challenge. Extra not too long ago, labored with the company primarily based in New York Decoded on a marketing campaign this yr. It’s unclear whether or not Decoded participated within the examination.

In response to a supply near the file, asks to work with skills apart from SAG, which may have affected the businesses chosen to take part within the examination. . SAG and haven’t but responded to a request for remark. spent greater than $ 220 million on measured advertising in america final yr and practically $ 215 million within the first half of 2018., in line with Kantar Media.

Patrick Espresso helped cowl this story.


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