Content Marketing

Stink Studios Has a Nostril for World Content material Creation

The very first thing to learn about Stink Studios is that there isn’t a story that surrounds his title. The founders have been type sufficient to invent a false story of origin, but it surely seems that it’s merely a mixture of the names of two merged manufacturing firms: Blink and Stillking.

Whereas he had began as a digital retailer in London in 2009, Stink determined to take the nickname "Studio" two years in the past to point out that he's managing extra than simply Websites. In the present day, the corporate has roughly 125 workers worldwide, with places of work in Berlin, Los Angeles, New York and Shanghai.

This 12 months, content material creation has been a precedence for the corporate. She has collaborated with manufacturers reminiscent of Strava to create new methods for customers to talk by way of "congratulations" with WeTransfer for his or her first out-of-home outing. with the musician Kelela, and with an ongoing LA Galaxy marketing campaign to advertise the story of the MLS crew. Earlier this 12 months, Stink helped Uniqlo open its first retailer in Honolulu, in collaboration with Japanese photographer Taishi Hirokawa, in a sequence across the Hawaiian phrase "ohana" (household).

"[Ohana] the individuals you’re employed with in your workplace or a bunch of people that actually take pleasure in making espresso in your loved ones," mentioned Marlina Fletcher, basic supervisor of Stink Studios in Los Angeles.

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