Content Marketing

HuffPost Life Was Redesigned to Be a ‘No BS Information’

HuffPost relaunched its way of life web site as we speak to supply "a BS-free information to trendy life," stated Lydia Polgreen, editor-in-chief of HuffPost.

In accordance with Polgreen, the tone of lifestyle-oriented web sites makes individuals really feel unhealthy about their lives, their weight wrongly, and their lack of economic success.

After embarking on his bus tour Hearken to America, throughout which HuffPost toured America, the group got here to the conclusion that it was attainable to put in writing in regards to the points that the majority have an effect on households.

"We actually needed that to be … accessible and welcoming to males, girls and all the remaining as a result of we actually really feel that that is wanted available in the market proper now," Polgreen stated.

The brand new web site options giant photos and daring headings.

HuffPost Life is accessible from the HuffPost homepage and contains a modern design with giant photos and daring headings.

A brand new part dedicated to work and life, a collection of unique illustrations on love and relationships, in addition to an outline of the "gram", might be offered.

The brand new web site additionally offers manufacturers a spot to promote, removed from the tough information, which, in line with Polgreen, could be "overwhelming, generally miserable and never the form of issues manufacturers may need to see" .

"For us, it is a actual alternative to create a workspace with manufacturers with services in an setting the place they’ll select the place to buy, eat, be a greater mum or dad separate information ", stated Polgreen.

Along with the redesign of the positioning, the group additionally holds the primary convention in Brooklyn on November 2, entitled " The best way to Elevate a Little one. »

Polgreen has not dominated out the identical factor on different verticals, however focuses for the second on the deployment of the part "Way of life"


"We’re iterative, so issues will evolve and evolve as individuals devour content material modifications," Polgreen stated.


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