With its elegant open-concept shops, MedMen, one of many first and maybe most well-known actors within the retail – inadvertently creates the mannequin of the trendy marijuana dispensary. And what you learn is true: it seems rather a lot just like the Apple Retailer.
easymoneylab lately visited the New York Medical Marijuana Clinic, one of many solely ones licensed to function in Manhattan. (Final April 20, or four/20, it was opened, which is the code for marijuana holidays.) The shop is positioned on town's stylish Fifth Avenue.
A part of our technique is to ensure we're a retail purchasing vacation spot like some other high-end retailer – to ensure clients know they will go to secure neighborhoods the place they don’t have David Dancer, new CEO of MedMen.
In Southern California and Nevada, MedMen's well being facilities are positioned within the prosperous neighborhoods of Beverly Hills, Orange County, West Hollywood, Venice Seashore and Las Vegas.
The ethereal, loft-like New York dispensary is the antidote to conventional hashish dispensaries, identified for having bars on the home windows and frosted glass, says Dancer. The merchandise are positioned in easy classes (gels, drops, pens) and positioned behind glass containers on lengthy wood tables the place iPads are perched to coach clients and supply them with a primary schooling on hashish. Prospects depart the shop with a fiery pink purchasing bag designed to be "iconic," says Dancer, and one thing they’re "happy with".
Gross sales are restricted to medical cardholders, however everyone seems to be welcome
In keeping with Kristin Krajecki, of Frog Design, MedMen's strategy signifies a pattern in commerce of hashish in grass . Director of Technique and Head of World Model Observe. "The primary retailers use a method that I name anchor and increase," she says. "They anchor in one thing acquainted after which flip it into a brand new expertise."
When federal legalization comes, there can be a "huge proliferation of manufacturers that hit the market rapidly," Krajecki predicts. In the event that they need to survive, hashish retailers should do what all profitable retailers do: create a robust identification. "The very first thing I discuss to our clients," she says, "is to be clear and differentiated."