Content Marketing

One-Handed Seahawks Linebacker Shaquem Griffin Stars in Dramatic New Gillette Spot

Colin Kaepernick might have attracted essentially the most consideration from the press about Nike's new "Simply Do It" try. the one honored athlete.

The 23-year-old rookie and Seahawks linebacker, Shaquem Griffin, was additionally completely suited to the marketing campaign, which has in flip proved inspiring and controversial (whereas offering media for Nike.

Now Gillette has chosen Griffin to current his new marketing campaign "The Greatest By no means Straightforward Comes", a long-term slogan "The most effective man can have."

The announcement, created by Grey New York, paperwork a number of the difficulties encountered by Griffin, born with amniotic band syndrome and whose left hand was amputated.

Followers defensive MVP of 2018 Peach Bowl and American Athlet 2016 ic The defensive participant of the yr will acknowledge that the opposite boy on the spot represents his twin brother Shaquill, who performs the backs of the Seahawks.

The scene involving the brothers and the his father enrolled in Gillette's celebration of paternal bonding moments. Along with the printed promoting, this marketing campaign consists of on-line movies, social media, public relations and advertising activation.

CREDITS

Company: Grey New York
Consumer: Gillette
Marketing campaign: "The most effective is rarely simple"

Artistic Director: John Patroulis
Deputy Artistic Director: Jeff Stamp
Artistic Director: Joe Mongognia
Affiliate Artistic Director: Jon Cochran
Affiliate Artistic Director: Brian Pluta
Vice President / World Accounts: Brian Weston
Vice President / Account Government: Corey Dobbs
Account Supervisor: Hunter Teare
Principal Strategist: Jhanell Biggs
Challenge Supervisor: Joey Scarillo

Manufacturing Company: Townhouse
CPO, Manufacturing Supervisor: James McPherson
Manufacturing Supervisor: Tania Salter
Government Vice President: Katy Hill
Built-in Movie Pr oducer: Dante D a Parma
Producer: Kurt Steinke
Business Director: Suzanne Voss

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