Content Marketing

Roger Federer Leads a Cosmopolitan Forged of World Vacationers in New Rimowa Marketing campaign

The journey isn’t an act, however an identification.

Porter eager to reintroduce himself into the world with the assistance of tennis celebrity Roger Federer and a number of other different adventurers.

An anthem created by Anomaly Berlin and the model's in-house workforce combines 5 particular person shorts from 5 of the administrators celebrating iconic personalities from their business: Virgil Abloh, Inventive Director of Louis Vuitton; Adwoa Aboah mannequin; restorer Nobu Matsuhisa; and Dior's jewellery designer, Yoon Ahn.

These women and men are literal and metaphysical vacationers whose private journey represents rather more than a journey between one place and one other.

that these 5 persons are not celeb influencers, though the marketing campaign marks the start of an unique partnership between Rimowa and Federer.

"From the start, we knew we didn’t need to make any endorsement marketing campaign," stated Hector Muelas, director of the Rimowa model. "These are individuals who have been cell for a few years. As a result of touring might be 50% of their life, they’ve a really private connection to their suitcase.

He additionally acknowledged that the mark had requested every of the celebs

The aim of the marketing campaign, which follows a brand new picture was to do higher know a model established in Europe and Asia, particularly in america. has already defined what [Rimowa] is nice and what are the rules that information him, "stated Muelas.

The Govt famous that the mark was created within the late 19th century the docs and designers who needed to journey to work fairly than the few who would have the means to take action for pleasure. "He travels for a function with out going for a stroll," he stated.

Past these commercials, the marketing campaign features a sequence of images of vogue business veteran Brett Lloyd. The work can be launched in the important thing markets of america, China, Hong Kong, Japan, Germany, France and the UK


Company: Anomaly Berlin
Shopper: Rimowa

Model Supervisor: Hector Muelas
Head of International Advertising and marketing: Jenny Huang
Chief Advertising and marketing Officer: Christof Hildebrandt
Advertising and marketing Director : Gaelle Appelmans
International Content material & Artistic Supervisor: Yannis Henrion
Senior Copywriter: Nicole Rodriguez Woods

Artistic Director: Frank Hahn
Artistic Administrators: Sebastian Lyman, Nikolaus Ronacher, Paulo Martins
Govt Producer: Stefan Bader
Producers: Stefan Bader, Agostino Martino
Printer Producer: Davor Brkan
Manufacturing Assistant: Svenja Handke
Account Supervisor: Tania Delamotte
Res Account Supervisor: Julia Saumande
Strategist: Anneliese Rapp
Inventive Director: Mayara Sc hmidt, Jan Volpp

Editor-in-Chief: Christian Zimmermann
Colorist: Julien von Schultzendorff
VFX: Nhat Quang Tran, Tobias Horvath, Norman Struwe, Marvin Sprengel, Tany Heider, Andreas Petri
Julia Christin Saure
Sound: Wenke Kleine-Benne
Audio Producer: Steffen Stark
Music by Jacques Greene, with the type permission of LuckyMe


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