Internet Marketing

[24]7 launches ‘emotional intelligence’ for its digital agent

What’s the subsequent step for digital brokers?

The consumer's platform of engagement [24] 7 thinks to acknowledge the truth that the shopper is offended and may thus provide some phrases of comfort – then to go the dialog to an agent human.

The corporate introduced this week that its digital agent AIVA, launched in spring 2017, now has an "emotional intelligence". Whereas the San Jose, California-based firm states that it's the primary digital agent to have such sensitivity, there are different brokers who perceive the intent, comparable to these constructed on the platform PullString .

[Read the full article on MarTech Today.]

In regards to the writer

Barry Levine covers advertising know-how for Third Door Media. Beforehand, he coated this area as a senior author for VentureBeat, and he has written on these matters and different know-how matters for publications comparable to CMSWire and NewsFactor. He based and directed the web site / unit at PBS 13 / WNET; labored as a senior on-line producer / author for Viacom; created a profitable interactive recreation, PLAY BY EAR: the primary CD recreation; based and directed an impartial movie exhibition, CENTER SCREEN, based mostly at Harvard and M.I.T .; and served for 5 years as a guide to the M.I.T. Media Lab. You could find it on LinkedIn and Twitter at xBarryLevine.

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