Content Marketing

Accenture’s Latest CCO Says the Consultancy Will Be ‘as Artistic as Different Companies’

Kerj will work to develop Accenture's footprint and lift consciousness of its artistic work.

Accenture Interactive

Accenture Interactive, the digital wing of the expanded worldwide consulting group, is looking for to broaden its presence within the Nordic area by recruiting a brand new Artistic Director.

In keeping with the assertion, Accenture goals to extra actively pursue new enterprise in Sweden, Norway, Denmark and Finland.

Adam Kerj joins the corporate after CCO at McCann Stockholm and J. Walter Thompson of WPP in New York. first artistic monitor at Dentsu digital store 360i. All through his profession, he has led campaigns for manufacturers similar to Oreo, HBO, Coca-Cola, Tide and Ben & Jerry, and his work has been rewarded by the Cannes Lions, One Present and others. different industrial organizations.

He advised easymoneylab that Accenture Interactive might "have a quicker impression on a consumer's enterprise" due to the shortage of a "conventional construction". He stated that the kind of experimental work that can usually find yourself in a "laboratory or middle of excellence" in different businesses is "what we do" at Accenture.

Particularly, Kerj cited the artistic division's collaborations with the corporate's strong e-commerce back-end operations, stating that Accenture, in contrast to different businesses, was not consisting of "looking out exhausting for the individuals who can notice the thought" as a result of it has "most of those capabilities internally".

"We must be extra proactive than most businesses – to know that prospects perceive what an company will help them in the present day."

Adam Kerj, Artistic Director, Accenture Interactive Nordic Area

"Creatively, we are able to perceive all the things roughly by ourselves," he stated. added.

For that reason, Kerj believes that the agency will proceed to draw extra company veterans and "non-traditional creations".

"What's an concept? What does it appear like? [We’re] rent expertise that has no preconceived notions as to the way it should appear like and behave like an promoting concept, "he stated.

On the identical time, he claimed to have pleaded in opposition to Accenture his work at McCann and different the area, as easymoneylab's Worldwide Company of the 12 months Åkestam Holst, can even be in direct competitors together with his new employer.

totally different from the desk, however this It’s completely the ambition: to be as artistic as the opposite businesses, "he stated.

Kerj additionally famous that Accenture and its work stay considerably unknown regardless of all the things , "Particularly within the Nordic area. However the consulting firm plans to advertise extra actively its presence in these international locations and its work with prospects, beginning with its hiring.

"We must be extra proactive than most businesses," he stated. "I have no idea if prospects perceive what an company can carry them in the present day."

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